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Facial


Jowls are areas of loose or sagging tissue along the lower cheeks and jawline. Makeup cannot tighten loose skin or remove jowls, but contouring, highlighting and strategic colour placement can temporarily create the appearance of a more defined jawline.

Jowls commonly become more noticeable with age as collagen and elastin decline, reducing the skin’s firmness and elasticity. Changes in facial volume, fat distribution, deeper tissues and bone structure can also make the jawline appear less defined. The main cause may differ from person to person, which is why treatment suitability varies.
Preparing the skin can help makeup apply more evenly and reduce the chance of products settling into dry areas or fine lines.

Cleanse and moisturise before applying makeup to create a smoother, more even base. Gentle exfoliation may remove surface dead skin cells, but avoid over-exfoliating, especially if you have sensitive skin or use retinoids.
Moisturisers can reduce dryness, while retinoids may gradually improve fine lines and skin texture. However, skincare products cannot tighten loose skin, remove jowls or produce the same lifting effect as an in-clinic procedure or surgery.

Use lightweight products and blend carefully. Heavy foundation, harsh contour lines or excessive shimmer may make uneven texture more noticeable instead of creating a naturally defined jawline.
The appropriate treatment depends on whether the main concern is loose skin, facial-volume loss, excess fat or a combination of these. Energy-based treatments may produce some tightening in suitable people, but results vary and may not be sufficient for significant sagging.
Dermal fillers may improve selected areas of volume loss or jawline definition, but they do not directly remove loose skin. Risks include swelling, bruising, infection and nodules. Rare accidental injection into a blood vessel may cause tissue damage, vision problems or stroke, so treatment requires a qualified medical professional.
A facelift or neck lift can reposition loose skin and deeper tissues and generally produces a more substantial change. However, surgery involves recovery and medical risks, and it does not stop future ageing.
If you’re looking for a non-surgical way to enhance the appearance of your jawline, our Double Chin Treatment may help reduce fullness beneath the chin and make the lower face look more defined.
• Makeup can temporarily define the jawline but cannot remove jowls.
• Moisturisers and retinoids may improve hydration or texture, not established sagging.
• Loose skin, volume loss and excess fat may require different approaches.
• Professional treatments require individual assessment and discussion of their risks.